How pricing works in a fixed width letter model

To illustrate how pricing works in our fixed width model we have created a few examples.

The sign says "Awesome Sign"
The customer has chosen a simple font and small size.
There is only one line of text for this sign.
The base price for a small-sized line of text is $100.
The sign has 10 text characters, and the price per character for this line is $20.

Calculation:

Base Price + (text characters x price per character)

Result:

100 + (10 x 20) = $300.00

The sign says "Awesome Sign" spread over two lines.
The customer has chosen a simple font and small size.
There are two lines of text for this sign.
The base price for the first line of text for a small size is $100, and for the second line, it is $60.
The sign has 12 text characters at a price per character set to $20 for the first line and $30 for the second.

Calculation:

(Base Price + (text characters x price per character)) + (Base Price + (text characters x price per character))

Result:

(100 + (6 x 20)) + (60 + (4 x 30)) = $400